Key Tips for Selecting Fonts for Your Custom Packaging Boxes

When it comes to custom boxes, you want to put all of your marketing and branding elements within them.Your logo may take the center of the box or the top, but the typeface is also an important aspect of the design. You don't simply want a great slogan; you also want the words to be legible and understandable. The font must capture your customers' attention, and the branding tone and messaging must turn potential customers into loyal ones.

 

Font design

The typeface you pick has a significant impact on your design as well as the appearance and feel of the packaging. Consider your brand's tone and image: is it lighthearted or serious? Fonts can also convey emotions and thoughts. For example, if your brand image is lively and vibrant, it stands to reason that your packaging design will be filled with brilliant colors and patterns. A serif typeface or a decorative font could also be included in the design. It displays your business image as cheery, as opposed to using a serif font or calligraphy, which will look out of place and confuse the buyer. Typefaces are often divided into four categories.

 

A.  serif fonts

These typefaces are the most traditional type of font. The design is traditional and serious. Times New Roman is a great example of a traditional serif font type. Although there are now plenty more options to choose from when creating professional, well-designed visual material, this type of typeface is best suited for newspapers and books.

B. Sans Serif font

'Sans' means 'without'. Sans Serif fonts do not have the lines at the end of the letters that serif fonts do. Throughout the 1800s, one of the most typical places to encounter a sans serif typeface is in advertisements. These fonts definitely have a more casual tone and feel to them.

C. Decorative font

This type of script is a broad category of fonts that includes grunge and stencil-style typography. These typefaces give you more flexibility in using them for various brand tones.

D. Scripting

The script font looks like handwritten calligraphy, cursive, or another typeface. The vibe of this typeface is warmer, and it hints at a personal touch applied to the packaging. Cursive handwritten fonts are also elegant and luxurious.

 

Font sizing

Don't let your font get lost in the other parts of your packaging. It should be visible but not so dominant that it overpowers the other branding aspects. Keep in mind a hierarchy of the most important words, such as your brand name, which should be the boldest and largest. Following that, the rest of the information, such as the hashtag, tagline, and social media handles, should be in a smaller, yet legible font.

 

Include only what is necessary

It's easy to become overwhelmed by the amount of information you want to add on your package. You want to provide your customers with as much information as possible so that they are fully informed about your product and brand. This may cause you to compromise on other aspects such as font size and type. You want to distinguish yourself from your competitors. As much as the appropriate style of typography and size is crucial, so is the amount of information you present on your packaging.
Undoubtedly, your buyers want to know about your product, but they may not need to know about other similar products based on the packaging. You may always utilize other forms of marketing to promote your broader product line. If you run a subscription box business, incorporating information about your eco-friendly items or each product in the box may help you attract more clients.

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